Competitive Advantage of Designing Accessible Goods and Services

The Purple Pound on BBC Radio’s The Bottom Line

Last week (24th June) the BBC Radio 4 programme The Bottom Line discussed the commercial benefits of making goods and services accessible as a means to be part of the Purple Pound market – currently valued at £274 billion in the UK according to which is the spending power of disabled people and their families (you can read more about the Purple Pound on our Knowledge Hub pages).

Host Evan Davis discusses with his guests if there is a competitive business advantage in designing accessible goods and services, with examples ranging from haircare products to hotel rooms:

Follow this link to listen to The Bottom Line – The Purple Pound (available on the BBC Sounds website until June 2022) or you can read a transcript of the programme by selecting this link.

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Page image of The Bottom Line radio programme